Or, what Instagram hopes will happen, users will assimilate to the new changes and everyone wins. Users are going to find themselves in a position where they may consider moving on from the app or will decrease their time spent on the app until they’re eventually bored. One may argue that users are going to have to get used to the new layout whether they like it or not. UX design refers to the term “user experience design.” It defines any interaction a user has with a product or service.

However, this creates a few problems that simply cannot go unnoticed. The relocation of Instagram's notifications button and the publish button has triggered negative reactions from daily users.īut it’s because Instagram’s new UX design is now prioritizing reels and the shopping marketplace, as stated by the Head of Instagram Adam Mosseri.

Yes! Instagram is now standing on unfamiliar soil while facing ravaging controversy from its users. What the New Instagram Layout Means for its UX Design Now, in place of each button are the shortcuts to Instagram Reels, deemed a TikTok copycat by The New York Times, and Instagram shopping, a new eCommerce space that’ll function as a marketplace.īoohoo! You might be thinking ‘why does it matter so much if almost every product or service implements updates every other week?’ But the underlying concern is that Instagram is now stepping on unfamiliar soil and dragging its users with them. Like if 2020 isn’t already the most bizarre year of my life, both buttons were moved to the top right corner of the screen: an unfamiliar place that is owned by the DMs. The interface has been this way since Instagram was born. Notice a difference? The original home screen used to have the publish and notification buttons at the very bottom of the screen.

Instagram layout design